This is a basic overview of the process, but it will differ slightly project to project.
1. Strategy & Concept Ideation
From there we would come up with 3-5 solutions based off of the strategy and the brief, and present these concepts to the key stakeholders. We would go over idea summaries, key visuals, and even early script notes. Going off of your feedback, we will craft the chosen concept and prepare it for a final treatment. A final treatment is just a fancy word for a finished script, moodboard, and storyboards so that everyone can get a full understanding of the concept.
In addition to delivering the finalized creative, we would include a budget estimate.
Creative Concept Pitch
Lock Creative Concept