This is a basic overview of the process, but it will differ slightly project to project.
1. Strategy & Concept Ideation
We then develop 3-5 concepts/executions to answer the brief, presenting those concepts to all the key stakeholders. This creative deck will include a summary of the idea, key visuals, and early script notes. Based on client feedback, we then refine the preferred approach and begin crafting the final treatment, this will have a finished script, full moodboard & early storyboards so that the entire team has a shared understanding of the idea.
We deliver the final creative along with a detailed production budget estimate.