Behind the curtain

It all starts with a project brief. This is where we all get aligned on the goals and objectives in order to have success. A larger strategy exploration may be necessary, depending on the project, to insure that we are getting the right message in front of the right people at the right time.

From there we would come up with 3-5 solutions based off of the strategy and the brief, and present these concepts to the key stakeholders. We would go over idea summaries, key visuals, and even early script notes. Going off of your feedback, we will craft the chosen concept and prepare it for a final treatment. A final treatment is just a fancy word for a finished script, moodboard, and storyboards so that everyone can get a full understanding of the concept.

In addition to delivering the finalized creative, we would include a budget estimate.

Great! The creative is locked and the budget is approved! Now, we get into all the details. This could include casting, location, art, props, wardrobe, sets, products, crew coordination, rehearsals, and rounding up the right equipment.

But of course, it all depends on the creative concept that was selected. And yes, you’re right, all these options will be presented to you for approval.

When we get the approvals, we would then hold a PPM...what’s a PPM? A Pre-Production Meeting. This is when we go over everything, including the schedule and approach for the shoot.

The big day/days! The culmination of heavy and meticulous planning. This could take one day or two weeks, a small studio or multiple locations, and have a crew of over a hundred people. It’s all a question of budget and creative.

We will be filming, doing photography, and shooting BTS (Behind the Scenes), all in an effort to maximize our content collection.

The answer is yes, most of the time you are totally welcome to come, review clips, and provide feedback.

Now it’s time to bring the whole vision together in editing! Typically there are 2-3 rounds of revisions.

Once everyone’s happy then we do a Picture Lock, that means that the edits are approved and can go to finishing. Finishing can include music, sound design, color correction, motion design, VFX, SFX, compositing, Voice Over, and good-ole fashioned editing, IF that’s what your creative needs.

Deadlines and final approvals will be coordinated with marketing schedules and media buys. Now...now is the time to PARTY!